Adam Larson

I’m a multidisciplinary creative director with over 25 years of experience, I specialize in leading teams to shape compelling brand narratives, identities, campaigns and experiences that create meaningful cultural connections and drive brand growth.

Currently, as the Global Brand Creative Director at HOKA, I lead the evolution of the brand’s creative vision by blending strategic insights with brand storytelling and design expertise. I oversee a high-performing cross-functional team of in-house creatives, contractors and partner agencies to deliver modern solutions that meet key business objectives, connect with our core audience and fuel the brand’s global awareness.

Previously, I founded and led Adam&Co., a boutique brand design studio known for delivering category-defining creative for renowned clients such as CNN, ESPN, MIT, 2K Sports, Absolut, Sam Adams, Harvard, MIT, Nike, Converse, Puma, Rihanna, Beyoncé, and Pharrell Williams. At the heart of my approach is a commitment to fostering a culture of collaboration, innovation, and creative distinction. I bring a team-oriented spirit, a passion for mentorship, and a relentless pursuit of building long-term brand value to every project.

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Core Competencies

Creative Strategy & Brand Vision, Campaign Development & Execution, Cross-Functional Collaboration, Team Leadership & Talent Development, Digital & Social-First Design Thinking, Executive Collaboration, Global Brand Stewardship & Consistency, Storytelling & Content Strategy, Retail & Experiential Design, Consumer Journey Mapping, Innovation & Trend Forecasting, Strategic Budget & Resource Management

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