Modern
Heritage

Some of the most rewarding work I've done has been helping heritage brands find their place in the present. Rather than reinventing what makes them special, I look for the timeless qualities that built their reputation and express them in ways that feel relevant to today's audience. The goal is always the same: respect the legacy while creating momentum for what's next.

Hickey
Freeman

Relaunching an American Icon

Concept and art direction for Wrangler’s Heritage Collection featuring Leon Bridges. Photographed by Beau Grealy. in Leon’s hometown of Fort Worth, TX.

Leon Bridges
for Wrangler

Concept and art direction for Wrangler’s Heritage Collection featuring Leon Bridges. Photographed by Beau Grealy. in Leon’s hometown of Fort Worth, TX.

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Isabella Stewart
Gardner Museum

Concept and art direction for Wrangler’s Heritage Collection featuring Leon Bridges. Photographed by Beau Grealy. in Leon’s hometown of Fort Worth, TX.

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Saucony
Originals

Concept and art direction for Wrangler’s Heritage Collection featuring Leon Bridges. Photographed by Beau Grealy. in Leon’s hometown of Fort Worth, TX.

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PF Flyers

Concept and art direction for Wrangler’s Heritage Collection featuring Leon Bridges. Photographed by Beau Grealy. in Leon’s hometown of Fort Worth, TX.