Driving
Culture
Some of the most rewarding work I've done has been helping heritage brands find their place in the present. Rather than reinventing what makes them special, I look for the timeless qualities that built their reputation and express them in ways that feel relevant to today's audience. The goal is always the same: respect the legacy while creating momentum for what's next.
Rihanna X
Puma
Relaunching an American Icon
Concept and art direction for Wrangler’s Heritage Collection featuring Leon Bridges. Photographed by Beau Grealy. in Leon’s hometown of Fort Worth, TX.
Taylor Swift
for Keds
Concept and art direction for Wrangler’s Heritage Collection featuring Leon Bridges. Photographed by Beau Grealy. in Leon’s hometown of Fort Worth, TX.
Beyoncé 4
Concept and art direction for Wrangler’s Heritage Collection featuring Leon Bridges. Photographed by Beau Grealy. in Leon’s hometown of Fort Worth, TX.
Sights for
Ears
Concept and art direction for Wrangler’s Heritage Collection featuring Leon Bridges. Photographed by Beau Grealy. in Leon’s hometown of Fort Worth, TX.
PF Flyers
Concept and art direction for Wrangler’s Heritage Collection featuring Leon Bridges. Photographed by Beau Grealy. in Leon’s hometown of Fort Worth, TX.
