CREATIVE DIRECTIONHoka Brand Campaign
For HOKA’s 2025 global brand campaign, we partnered with Anomaly LA to spotlight human-first performance through the lens of real run communities. Together We Fly Higher celebrates progress powered by the collective—capturing the highs, lows, and insider moments only runners know.
The campaign centers on an anthem film set to Bob Dylan’s Shelter from the Storm—approved by Dylan himself. Featuring real runners and their actual run crews, the film highlights the authentic connections, support, and emotional fuel behind every personal breakthrough. Two accompanying short films—Ultra Commitment and Quiet Rituals—expand on the world of running, showcasing the relationships and rhythms that drive athletes forward. Launched globally across CTV, OOH, digital, paid social, and HOKA’s owned platforms, the campaign reinforces the brand’s commitment to community, authenticity, and bold personal progress.
