Puma Suede

Graphic identity system or PUMA’s 50th anniversary of the iconic Suede designed to support a year-long global celebration featuring 50 collaborations with some of the world’s most influential creative voices including Karl Lagerfeld, MCM, Hello Kitty, Santa Cruz, Hikmet Sugoer, SONRA, and even Barbie. The identity needed to feel both timeless and versatile, uniting an incredibly diverse roster of collaborators under one bold visual system while reinforcing the Suede’s enduring place as a true icon of sneaker culture.